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Build On The City Commercial Banks Corporate Culture

Posted on:2008-12-30Degree:MasterType:Thesis
Country:ChinaCandidate:X D ShaoFull Text:PDF
GTID:2199360215961279Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The enterprise culture is the enterprise believes in andattaches various to the practice value idea, in other words, theenterprise believes in with the initiative and in the practice thetrue implementation value idea. The enterprise culturemainly is through spiritual and the cultural strength, from themanagement in-depth standard enterprise's behavior, serves for therealization enterprise's goal. The enterprise culture constructiononly has passes through to the enterprise developmental strategy, themanagement management and so on the entire process, can effectivelypromote the enterprise overall quality and the economic efficiency,the social efficiency enhancement. Thefinance took the economical the core, the finance enterprise cultureshould stand in the advanced cultural front, but takes the citycommercial bank enterprise culture construction, also shouldfrequently persist manifests advanced cultural the direction ofadvance.The citycommercial bank enterprise culture construction, is the citycommercial bank has the goal, has the plan determination enterprisevalue idea and the value goal, the cultivation enterprise spirit, setsup the enterprise morals standard, carries out each kind of culturalactivity, arouses staffs enthusiasm, enhances the measure and thedevelopment work which the staff quality adopts.The constructionenterprise culture, is the city commercial bank own need to develop;Is need which between the bank competes; Is the time rapid need todevelop.The focus of municipal commercial bank's enterprise cultural construction, Include the activity of three levels: on the sense level, be to form bank management philosophy, management philosophy and enterprise spirit, and cultivate bank's core value promptly and see; On system and action level, be the regulatory regime of building the science of improving, enterprise's general mood, the enterprise's custom that actively upward are formed, improve the behavioural norm of staff, form the management model that solely possesses the characteristic; On the matter level, be to design enterprise's sign, company standard word, standard colour, beautify the environment, make up good culture communication network, make them become the matter carrier of the business philosophy, form the visual identity system of the corporate image.This article exists in view of the city commercial bank enterpriseculture construction in such as, the short-termbehavior, shed book at the end of chasing, as well as the enterpriseculture construction cannot form with joint forces and so on thequestion, using the cultural cost analysis, the real diagnosis and thestandard unifies and so on the analysis method, to constructs the citycommercial bank enterprise culture to propose conceives with the basicmentality, tries hard to discuss constructs the work some methods andthe concrete measure, provides the theory basis for the place citycommercial bank enterprise culture construction, contributes astrength for the city commercial bank's sustainable development.
Keywords/Search Tags:The city commercial bank, enterprise culture, Core values
PDF Full Text Request
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