H City Commercial Bank In The Building Of Enterprise Culture Research

The corporate culture occupy an increasingly important position in the modern enterprise, more and more enterprises will be the building of enterprise culture as a thriving secret, and implemented it as an important investment decisions. Enterprise culture is essentially from the past management pays too much attention to the concept to people, pay attention to employee’s consciousness and concept, the main aspects is the importance of human values, it is the driving force behind the success of enterprises. City commercial banks as a product of the reform of China’s financial system, adhere to the"based on small and medium-sized,serving the public " common operating characteristics, has gradually become an important force in China’s banking system, The growing and development of its inevitable to enterprise’s value concept put forward higher requirements. The enterprise culture construction of city commercial bank is the objective existence, and has become an important part of bank management and development; it is the city commercial banks to carry out scientific management and an important way to strengthen the construction of staff teamAccording to the questions, analyze problems and problem-solving basic ideas, through the empirical research method, literature research method and SWOT analytic method, has made a deep research on the city commercial bank cultureThe first part and the second part, the theoretical groundwork for further. First elaborated the enterprise culture related theory, on this basis, a comprehensive, in-depth analysis of the theory of enterprise culture construction of city commercial banks, highlights the special characteristics of the corporate culture of the city commercial bankThe third part has discussed the importance and necessity of enterprise culture construction of city commercial banks. Based on the unique role, the construction of enterprise culture respectively discusses the importance and necessity of the angle, in order to multi-angle, multi-level verification urgency and reality of the enterprise culture of City Commercial Banks Part.The fourth part analyzes the situation, analyzing the current situation and existing problems of corporate culture of China’s city commercial banks, while in-depth study of the reason for the existence of the problem, ultimately, to find the deeper reason behind, later pave the way;The fifth part solve the common path of enterprise culture construction of city commercial banks in China that the problems existed, and put forward the corresponding to solve specific problems from the surface to the point, from macro to micro to explore.Part VI, theory analysis and regression practice analysis for H City Commercial Bank establishment of corporate culture, analyzing from the status quo, advantages and existing problems of the corporate culture of the H City Commercial Bank, on this basis to explore achievement in the economic and social effects. Through the case analysis, theory of the preceding proof...