Visitors Perceive The City - Scenic Tourist Flow Spatial Response

Tourism flow and tourist behavior have been hot topics at present, while they are playing important roles in tourism marketing. As principal parts of destination, tourism city and sight spots are the main locale and objects after tourists' entering with apperceive. As a result, besides factors selecting and evaluating, the interaction of tourists' apperceive between cities and spots has also become emphasis in tourism research. Furthermore, a relationship between spatial structure and apperceive should be regarded as a sticking point in the study.Taking Xi'an as an example, the author analyses the spatial response to tourists' apperceive both from the evaluating of apperceive factors and tourism flow in destination, and a model is established to advanced the relationship. The conclusion can be educed as follows:Firstly, sight spots with homogeneity have analogous apperceive in tourists. Moreover, the flexibility and civilization factors have been the main objects of tourists' expectancy and apperceive which are both weak in Xi'an. Secondly, the domestic tourism markets are decentralization in space and the coastal provinces have more effects to Xi'an. The corresponding preference scale is expressed on tourists from different origin markets. Thirdly, polarization have acted on the periphery tourism area for a long time while the diffusion begins effecting from the core area. Fourthly, the impression influence from spots to city is far more forceful than city to spots. All the two impressions both in city and spots determine the final impression of tourist.Finally, according to above analysis, the countermeasure about construction and marketing in destination can be put forward. Some strategies such as "impression overlay" and "parenthesis marketing" should be adopted aiming at different kinds of spots in destination, in order to realize the situation of win-win to both core tourism area and periphery tourism area ultimately.