Research On Quality Of Inbound Tourism Flow In Fujian Province

Tourism flow is the foundation and core of tourism development.Measuring the quality of regional tourism flow is conducive to grasp the development of regional tourism flow,and then improve the quality of regional tourism flow targetedly,which is of great significance for optimizing the development of regional tourism.Fujian province is rich in tourism resources,geographical advantages,since the reform and opening up,its inbound tourism development situation is good,but from the beginning of 2003,the inbound tourism foreign exchange earnings has continued gliding in 6 or 7 ranking place,the study of quality of Fujian inbound tourism can help to solve the problems of the development of inbound tourism.The purpose of this study is to know the current status of the overall development of inbound tourism in Fujian province and the spatial distribution characteristics of inbound tourism flows in 9 cities,then observe the differences in regional distribution of the various districts of the inbound tourism flow,analysis of its influencing factors,and to control the process of the development of inbound tourism,optimize the environment of inbound tourism in Fujian,and to promote the high levels of quality development of the inbound tourism in Fujian province.This paper takes the scale and quality index of tourism flow as the research perspective,analyzing the space-time evolution of inbound tourism flow of Fujian province and its 9 districts and cities from 2002 to 2016 by method of mathematical statistics,discussing the overall situation and measuring the space distribution of inbound tourism quality in Fujian Province by building a two-dimensional matrix of"the order of scale-quality index",then according to the Fujian province cities of the inbound tourism flow quality,exploring the influence factors,the research shows that Fujian province inbound tourism flow has obvious regional differences,quality index maintains the level of more than 1 for 15 years,while the city of inbound tourism flow quality in the spatial and temporal distribution have significant features,such as,only a few cities have high tourism flow quality and basically focus in the West.The influence factors on the quality of inbound tourism in Fujian province,mainly by tourist-guest source,tourist personal factors,and tourism destination.Finally,combined with the situation of Fujian province,distribution of tourism resources and the inbound tourism flow,this paper puts forward some suggestions:setting up the concept of great tourism development,giving full play to the leading role of the main and secondary core areas,promoting the "Internet plus travel" process,optimizing the development policy of inbound tourism,and so on,to promote the healthy and sustainable development of inbound tourism in Fujian Province.