China's Mechanical And Electrical Products Into The International Market Strategies And Countermeasures Research

In recent years, China's Mechanic&Electronic Industry has made a great progress, with the total economic results being improved, contributed much to the development of the national economy. Based on the important position of the export of the Mechanic and Electronic commodities in the total amount of export commodities, the author of the article expatiates on the actuality of the import and export of Mechanic and Electronic industry and looks forward to the future of the industry, so as to adopt proper countermeasures to guide export commodities and promote the gross national economy. The article give the strategies for the Chinese Mechanic and Electronic products export to the international market: do the marketing position well, expand the research and development investment, using the self brands to develop the international market, conform to the tidal current of knowledge economy and meet the requirement of international standards, accelerating the construction of enterprise information processes, full using the processing trade to realize investment-trade integration goal, using the finance tool to provide support to the Mechanic and Electronic exporting.