Jiangsu Rural Resident Tourism Market Development

There is a large population in the country and a big market for travel with a huge potential.Along with the farmers' increasing income, change of the ideas of consumption, adjustment of agricultural structyre and the development of the agricultural rate of production, agricultural residents tour at our country has already started.But the market of it develops very slowly.The rate of agricultural residents tour is not high ,because there are few introductions to farmers .On the basis of market ,the twon residents plan an impostant role on it ,the rural residents do a little.There is little service for the rural residents,especiallyfor the latest rich farmers,who wonder where to go ,how to go and how to slove all of the problemswith the agricultural residents,which don't match with the continons tourism and the excellent sutitation of industry structre.It is very important for us to develop the market for agricultural residents fousion and improve the qualify of the farmets'lives.The paper is written on some basic the ries ,the author introduces the backgrounds ,meanings and some relative the ories of the agricultural residents tour.The the author analyses.Based on this, I make some suggestions on how to develop rural tourist markets.To the development of tourist market in rural areas, I extend to some parts, including product development, publicity and sales promotion,as well as the functions that the government takes in developing tourist market in rural areas.