SME Informatization In China Study Customer Relationship Management (CRM)

The medium and small business enterprise in the economy of the development of the process is a count for much strength, but in the competition the vehemence of the market, majority medium the small business enterprise is in the scale, management, business development top and the large business enterprise compare, all existence bigger margin. The medium and small business enterprise want to think existence in the competition the vehemence of the market come down, have to be getting more vivid than the big business enterprise, efficiently, innovation. Along with about two the small business enterprise is information-based with electronic commerce knowledge of universality, numerous medium small business enterprise already full understanding arrive make use of the network open an exhibition information-based, to economy business enterprise cost and attain valid management of importance.The meaning that is from the tradition top speak, product and service is a market development of the abyss of time lord line, but customer then this two lord line of hand over to remit point. As long as have a market economy of natural control, want only existence supply and demand both parties of exchange behavior, manufacturer have to the body discover value and obtain profits from the customer, this is the whole produce, management and business of root. Customer relation management (CRM) with from the maintenance with keep a market original customer foundation top set out, design with put forward new of management principle to use low cost maintenance old customer.The CRM is one kind according to the business enterprise development strategy of management strategy, this kind of management the strategy take customer as center of, Be not product any more direction but is a customer need direction; Information technique is CRM with borrow of a kind of means, this also elucidation information technique for CRM is not all and not an essential condition either; The CRM pass to take customer as center of business process reorganization, realization promote earnings, exaltation sales income, promote the purpose of customer's satisfaction.This text try an usage's management to learn knowledge, from the market analysis commence, combine present stage local market CRM application present condition, put forward valid of performance method, come practical viable promote CRM to bring for the business enterprise of value.