Zhuzhou Clothing Wholesale Market Development Strategy Research

After more than twenty years' development, although Zhuzhou clothes wholesale market has obtained great progress, there are still some problems in the industry, such as poor scale economy, low-lever technology and management, high cost and low productivity, disadvantage in market competition, irrational structure and distribution. With the entrance of 21st century, the annual market shsre of Zhuzhou clothes wholesale market are becoming smaller and smaller comparing to other markets in Wuhan, Guangzhou, zhengzhou and Fujian. So the strategy study of Zhuzhou clothes wholesale market is in urgent needs.This paper explores the development of Zhuzhou clothes wholesale market from three areas: 1.On basis of reviewing the former research of specialized clothes wholesale market and clothing industry, it analyzsis the course of development, characteristiscs, advantages and disadvantages of industry environment, and discuss the development of of the industry chain and former organizatiom. 2. It researches the relationship between generic strategy and market efficiency by adopting methods of questionaire investigation, correlation and factor analyzing, quantitive researching into the relationship between generic strategy and market efficiency of Zhuzhou clothes wholesale market, 3. It studies forming mechanism and running mode of specialized wholesale market in system frame through consulting other researches on specialized wholesale market in nation and world articles and combining the forming and development of Zhuzhou clothes wholesale market. Clothes wholesale market is so an effective menthod of separation distribution that it will be man role in marketable economy in the future. Zhuzhou clothes wholesale market should be specialized and intensivism management through advancing the quality of commodity and developing better trademark. Zhuzhou would establish the clothes industry distributing center depending on LouSong industry garden in the course of ChangZhuTan integrativing. There are some abecedarian conclusions of this study htat they can provide reference hereinbefore.