| The 21st century is the era of culture, the enterprise which wants to be successful must be fully ware of the necessity of the culture and powerful function. At present, most enterprises have already started to try to construct the enterprise culture, as the first step of the enterprise culture construction, the importance of enterprise culture's measurement have come out and in our country the researching of theory and practice about enterprise culture's measurement has been lagged. In this paper, based on the enterprises of our country and the matter of fact, I did material analyze and research on the enterprise culture's measurement of our country.Firstly, I introduced the source and sense of the paper's title and analyzed the in-and-out country's Evaluation Model of enterprise culture, the strongpoint, the weak point and applying area; I cleared up the theories about the enterprise culture, introduced the character of culture and the mostly used dimensionality when measured, and on the bases of the research method of Interviewing and Questionnaire survey, I educed the enterprise culture's measurement dimensionalities that are suitable for our country. Secondly, I took apart the dimensionality and structure of the OCQ Model of Denison, analyzed the applicability in China, brought forward the betterment of the Model and improved the dimensionality of the OCQ Model and established the correspond weight system; Finally, I chose 5 stylebook enterprises to do the demonstration analyzing, used the improved model to measure the stylebook enterprise culture, analyzed the pertinence between the score of measurement and the stylebook enterprise's management outstanding achievement and approved the rationality of the improving of the OCQ Model.In this paper, the most work and innovation consisted the valid application and empirical analysis of the theory of the enterprise culture and I used many analyzing methods and tools in order to make the theory and actual combine together. Through the research on the stylebook enterprise, I hope it can help the similar enterprise to construct the enterprise's culture and make the enterprise to accelerate the enterprise developing. |
