Zy Shipping (group) Corporation Is The Development Of Strategic Research

With science and technology developing and the global integration of economy strengthening, logistics enterprises all over the world are facing the unprecedented opportunity and challenge. Modern logistics, as an advanced organization method and management technique, is widely considered as a key to an enterprise reducing the material consumption and raising labor productivity as well as increasing profits. In several years from now on, the increasing speed of China's national economy per year will continuously keep 7%, which will stimulate the need of logistics industry. carrying through the development view of science, promoting China's national economy from extensive type toward intensive and beneficial type, Chinese government will consequentially develop modern logistics for a new spring of economy, which means logistics will become a new growth point of Chinese economy. The development of modern logistics was highly brought into the whole program of the 11th Five Year Plan by Chinese government, which means that it is the perfect time for the growing of Chinese logistics enterprises. Chinese International Logistics enterprises are the significant part in logistics industry of social industrial structure. The service and operation mode of traditional international logistics enterprises is no longer fit to the competitive requirement in the new circumstance, as well as the logistic demand of diversity, complicity and personality required by clients. The fatal strategic problem for many Chinese International Logistics enterprises is how to face the fierce challenge positively and grab the rare opportunity, transforming to modern logistics enterprises and shortening the gap between foreign advanced enterprises.By taking ZY group as an example, the essay probes into the strategic program, management concept and accurate development countermeasure used when international logistics enterprises transform into international integrated logistics ones based on the ZY group's operating Situation, reforming condition, transforming model of state-owned enterprises and SWOT analyzing method.Through the study of ZY group, the essay brought an idea that Chinese government and society will highly focus on logistic industry, whose market will be prosperous and whose growth will be continuous. Unfortunately, even now, Chinese government has not established a management system to control logistic industry in a long term. Only judging by asset and excessively emphasizing the modernity of logistics enterprises gives a bad effect in building and development of the structural system of Chinese logistic industry.Compared to Chinese logistics enterprises, the advantage of foreign ones is neither a large scale nor a wealthy capital, but the knowledge, program and manpower accumulated in a long time. Chinese logistics enterprises should think hard how to take a good advantage of their own benefit and advanced experiences from foreign logistics companies. They should base themselves upon the domestic market and develop international market as well as expand the overseas market.