The Construction Of Corporate Marketing Ethics Research

Nowadays, in the operating market economic of our country, there are a lot of immoral marketing behaviors, which have affected customers and social benefit seriously. This paper starts with from the marketing moral analysis of present situation in the market of our country and elaborates of immoral behavior marketing practices. Which include investigation, price and sales as well as the harm that these practices have caused to customer and society. It also point out that the morbid state behavior in marketing produces the seriousness of consequence, and makes enterprise realize the necessaries that carries out marketing morals construction. First of all, it embodies the level of sale morals construction from law and reputation, it is the foundation of marketing morals construction to stress legal construction, and then put forward that reputation is the key of enterprise sale morals construction; Secondly, it point out the channels of enterprise system establishment and employee morals education; In addition, it also puts forward corresponding countermeasure for social supervisor to promote marketing morals construction.