Jiangling Group Engine Company Strategic Management Analysis

This article On the bases of defining the concepts of stratagem and strategic management, comparing all kinds of advantages and disadvantages of company-stratagem and operation-stratagem, illuminating the main factors of actualizing stratagem, this article analyses the outer and interior general situation of Jiangling Motors Group Engine CO.LTD., makes a SWOT analysis, concludes that the company-stratagem of Jiangling Motors Group Engine CO.LTD., is a substitute choice of vertical conformity as stratagem-cooperation and stratagem- entrust; the operation-stratagem is cost leading and differentia. As well, this article analyses the main factors of ensuring stratagem- implement of Jiangling Motors Group Engine CO.LTD., as: compressed framework confirms the efficiency of stratagem- actualization, the efficiency of information-flat joining control system supervision and corresponding stratagem actualization, the efficiency of innovated organizing cultural construct pushing stratagem actualization.This article also analyses the aspects of improving stratagem actualization of the Jiangling Motors Group Engine CO.LTD.: market instability, the deficiency of multicultural interjecting, and the dimness and nonstandard of enterprise operation flowing. Attempting to bring forward the advice and measure of improving the efficiency of stratagem actualization of Jiangling Motors Group Engine CO.LTD.: 1. Promoting from technique,service,industry,medium, personal promotion and so on forms to improve the product repute, increasing market exploiting through pushing the concept of consumer service for life, quantity control of service quality, to build up benign brand view by improving the quality of after service. 2. Promoting the inosculation of multi-culture by regarding multi-culture personnel resource management,regarding human attention,founding"learning organization"and so on measures. 3. Improving the competition power of the company, gaining competitive superiority by constructing the operation flow of serve management,establishing the measures of work-standardization,flowing,systematize to build up operation flow of standardization.