Ordered To Undertake International Modern Service Industry Research

Nowadays, the output and employment ratio of service industry in whole economy enhance consistently, and become an essential standard measuring a nation's international competitiveness. After the tide of manufacture industry transfer, the world has entered into the second industry transfer tide that is service industry transfer. Since 1980's, with the rapid development of economic globalization and multinationals, the modern service business cluster as one kind of world trend gets to develop gradually and remarkably. At the present time, many international metropolis set down tactics to accelerate the development of modern service business cluster. Therefore, how to seize the opportunity of service industry transfer to optimize the internal structure and accelerate industrial upgrading has become a realistic and significant research subject.After China joined the WTO, more and more service transitional companies entered into China's market. However, domestic scholars' researches on service industry transfer are not perfectly ideal, and fewer in this field are publications and papers which still stay in a simple description phase but not focusing on strategic absorption. Most scholars have created respective solutions, but not on the view of strategy of developing regional characteristics and enhancing national competitiveness. Moreover, the combination research on this hardly exists till now.The essay includes the specific research contents as follows: It forms a theory structure after analyzing the different globalization approach between service companies and manufacture companies, the implementation of entry mode theory, as well as a general model for service firms' entry mode, with the consideration of choice service product, the company's unique ownership advantage and the host country's environmental factors. Furthermore, combining with the open degree and open promises of China entering into WTO, it forecasts the trend of service FDI in China.Through analysis on the entry mode and current transfer status of China, it is realized that the absorbing motion of the country is a passive action without initiatives, because as the target market, multinationals have more flexible choices than governments. The essay innovatively basing on the strategic view of developing regional competitiveness, probes into the foundation of modern service business cluster in the Changjiang River delta, the Zhujiang River delta and the Bohai circle area. At last, in the context of the transition of international service industry and the deepening openness in China's service market after joining the WTO, it puts forward the countermeasures for using foreign service investment to accelerate the development of China's service industry.