The Analysis On Optimization & Innovation Of Dl Down Company's Value Chain

Since China took part in WTO, global down industry and trade pattern have sent new opportunities to the related enterprises of China. At the same time, these also let related enterprises be confronted with how to upgrade competition power, meet all kinds of challenges in post-quota period. DL Down Company is an enterprise, which is professional manufacturing down and down products. In order to handle the historical opportunities of industry pullulating and accelerate the enterprise developing healthily and steadily. In the new economy developing situation of internal and international, combine with my company's actual circumstances, use theoretic tools of Michael E. Porter's value chain analysis, optimize active enterprise value chain and unite current techno-information's development and electronic commerce's widespread using, put forward the feasibility academic mode of the value chain development. So, doing these promote enterprise competition power and fetch survival and development in the market competition. This thesis'way of thinking is using analyze tools–value chain, which is raised by Michael E. Porter. From the DL Down Company's inner and outer value chain analysis, I optimize and tidy existent value chain now, and at the same time, I also discuss the continual developing of DL Down Company, which is on the electronic commerce circumstances, put forward some company value chain's developing strategy and policy. All these give traditional down industry some constructive instruction, which break through actual little market to international market. This thesis disparts to five chapters, the key is analyzing the DL Down Company value chain's optimizing and developing and discussing the mode.The first chapter is introduction. This part introduces background and important meanings, indirect the facing outside environment's opportunities and challenges. How to deal with the opportunities and challenges to DL Down Company, which will be the important question about the own survival and development.The second chapter is starting with the enterprise value, the related conception and internal relationship of value chain, and introducing the academic base & analyzing the relation about enterprise value chain and enterprise competition advantages from the new inspect.The third chapter is analyzing the kinds of actives'low cost and otherness of DL Down Company's existent value chain. The fourth chapter is putting forward the recombining to the existent value chain that is optimizing design and operation flow, also forming the new value chain that is oriented to the clients.The fifth chapter introduces techno-information's development, electronic commerce's extensive using, researches some basic competition strategy of DL Down Company's value chain development below the electronic commerce circumstances, and structure the new-style value chain mode.The sixth chapter introduces DL Down Company in the value chain developing process need to establish two core applied mode of new information management system, and through the text's discussion can educe some conclusions: to any one enterprise, we need to accord to the environments'change, via enterprise value chain's incessant optimizing and developing, form one value chain system (or value net) that includes"the service tenet is client", the cooperating aim,the high efficiency, the total low cost is between enterprises'win-win", thereby, let every enterprise promote own market competition power. Finally, we can receive the competition advantages.