China's Refined Oil Wholesale Market Open The Luzhou Company And Countermeasures

According to the WTO commitments, China has opened refined oil retail market to public on Dec 11, 2004 (after three years accession to the WTO), after filling stations can operate in foreign enterprises. December 11, 2006 will open the wholesale market of finished oil(after five years accession to the WTO), foreign companies can construct oil,terminal and sales network in domestic for refined oil wholesale business, the opening of Refined oil wholesale market means that the opening of the full liberalization of refined oil field, After opening the market will lead to fierce competition between international oil tycoon and domestic oil enterprises. Long-term policy to protect the state-owned Oil Products Marketing Enterprises (including Luzhou Co.) will be greater impact. How to improve the Luzhou Company's competitiveness to face challenges in short-term has been a serious problems we must consider.Firstly, this paper starts with an analysis of the pattern of refined oil market, basis on explained the pattern status quo of refined oil market, Analysis of the development trends and issue:Secondly, a detailed theoretical analysis of the general rules and characteristics of an Oligopolistic markets, Analysis of the general rules and the typical characteristics of the domestic refined oil pricing mechanism and market competitive mechanism.Thirdly, the opening of refined oil market, the Luzhou Company faces to a series of problems, reflect mainly in management, Marketing, costs, technology, etc.Finally, in light of the above, put forward to measures on management, marketing, technology, operating costs, etc. It is also trying to achieve a breakthrough in this paper.