Study Of Community Business Development Model

Community commerce is the basis of city commerce and the important carrier to meet integrated consumption of consumers. Presently, most of the cities in China lack of community commerce facilities, the distribution of outlets are not rational, and service functions are single. So community commerce can't meet the demand of fulfilling essential need of residents and improving the quality of life. Accelerating the development of community commerce is the exigent request of fulfilling consumption, perfecting structure of city commerce and upgrading modernization of cities commerce and integrated competition of cities, it is also the exigent request of building a socialist harmonious society and building a well-to-do society. On the junior stage, it is important and necessary to clarifying the ideas of community commerce development and finding out the mode and direction suitable for China's development characteristics.Presently, the research of the mode of community commerce development mainly focuses on the patterns of distribution and buildings, it not only ignores the important effects of investment and management, but also ignore the influences to the community commerce by different factors. Based on these deficiencies, this paper strives to enrich and perfect the content and form to the mode of community commerce development, analyzes and summarizes the general rules and characteristics of community commerce development under different conditions from the view of the main factors influencing the development of community commerce, then bring forward a practical and rational mode of community commerce management.This paper first proposed the meaning and constitution of the mode of community commerce development, and defined the content and scope of research. Then by comparing the overseas and domestic typical modes, it defined the improvement direction of community commerce. On this base, through researching and analyzing the typical community commerce in Dalian, it discussed the impacts to the community commerce development by different factors and the rules and characteristics of community commerce under the effect of these different factors, then judged the existing modes from a point of investment and management. At last, in view of the actual instance in China, it proposed the target mode of community commerce development from the community commerce layout, format structure, functions as well as the system of investment and management.