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Dream Tobacco Company Current Status Analysis And Strategy Model Design

Posted on:2009-01-11Degree:MasterType:Thesis
Country:ChinaCandidate:K ChenFull Text:PDF
GTID:2199360242983741Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Firstly, we analyze DREAM Tobacco Company's current business status, describe DREAM Tobacco Company's management advantage and disadvantage. Based on the considering of global economic and china current market status, we analyze DREAM Tobacco company's potential opportunity and challenge from company internal and external point of view. Also, we analyze DREAM Tobacco Company's advantage of internal resource and capacity, and analyze and diagnose the disadvantage of the following eight parts: retail customer service and management strategy, merchandising and vendor management strategy, management and business process, organization structure, HR and training, tobacco monopolization management, distribution center management, enterprise culture management, IT management.We descript Dream Tobacco Company's business development objective from enterprise, business unit and function level, based on the understanding of DREAM Tobacco Company'external challenge & opportunity and internal resource and capacity.Based on our understanding of DREAM Tobacco Company internal and external factors, we deeply analyze and design the implementation approach and process from enterprise, business unit and function level. The purpose of this article are as follows, through DREAM Tobacco Company's business status analysis and strategy implementation approach, Wish can be used for reference for other China Tobacco sales Company and other monopolization industry.
Keywords/Search Tags:Tobacco, Business Status Analysis, Strategy
PDF Full Text Request
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