About The Ethics Of Clothing Brand

With the rapid development of market economy of our country , the clothing industry has entered into an era of " brand competition " : the management concept and the competition method of various companies has made a lot of innovations . This thesis, started from the problems widely existed in the process of brand management as well as brand expansion, put forward the concept of brand ethics and discussed on the basis of its specific representation and the meaning of the research . In the end, the thesis put forward the reality of the idea and the feasibility of its popularity .The thesis first generalized the fierce competition of today's brand competition. Great changes have taken place in the competition concept of the sector , which attracts great attention of the management. Then it further analyzed why many problems have happened in the process of the management, put forward the concept of the brand ethics, and clarified the idea completely and comprehensively .On the basis of above mentioned issues, this thesis analyzed to a large extent the prevailing ethic problems in the brand management through the reviewing of the current situations, thus expressed the significance and the necessity of the establishment of brand ethics. Through the cause and effect analysis, it predicted the impacts and consequences of disobedience.The thesis also put forward human brand ethics to optimize the new environment, implement the related regulations and intensify the construction in the company itself.In the end, it presented the specific representation of the above-mentioned problems in reality as well as how to establish the ethics. Through specific analysis, it pointed out the reality and the feasibility.Since the theory and the practice about the brand has gained great concern and popularity in our country , the idea of brand ethics as well as its reality and feasibility will certainly add more to the cultural construction of brand in the clothing industry .