Sites In Xi'an City Tourism Product Development

With the understanding about the ruins value and the developing of city tourism. Anew kind of city topic traveling form——city ruins Tourism which is derived by the ruinsarchaeology and the ruins protection has presented in the city tourism.With the study on the domestic and international tousism development, whether the tourism products are reasonable is a prominent to the development of tourist destination. Therefore, the study about the development of tourism products in city ruins is the important content of the research of city ruins Tourism. According to above, author conducted some research taking the development of ruins tourism product of Xi'an city for example, hoping to give certain reference function for city ruins tourism product development's practice.Firstly, The relevance theories about the city ruins tourism product which based on the gauging of the concept and scope have been studied, including the theories of city ruins resources, the theories of ruins value, building the theories of the tourism product exploitation based on the tourism life-cycle,Market theory and Position theory etc. Secondly, analysis has been carried on unifying the present situation of Xi'an, including the condition of the ruins resources, the developing tendency of the tourist market, the present situation of the product development. In this dissertation, the key point has been determined based on ruins resources rank division developing. Finally, conception of city ruins tourism product development of Xi'an has been proposed from the angle of development researching.The main conclusion includes:(1) The city ruins tourist resources are different from the city other tourist resources, the value of the ruins should be the basis of the ruins evaluation of tourism resources classification When develops the ruins tourism product.(2) The Xi'an city ruins tourist resources have much characteristic, such as the type is rich, the rank of value is high, the distribution is widespread and centralized .But they also exist some problems in ruins tourism product development actually, such as the product content is unitary, the spatial arrangement is unreasonable, the structure level is low and the product is uncoordinated with the original environment.(3) the direction of the Xi'an city ruins tourism product development has beendetermined——five heading product, namly , the Chou culture traveling ,the Qin culturetraveling, the Tang culture traveling, the Chinese culture traveling, the primitive culture travel.(4) Proposing that the overall spatial arrangement of product developmen is 6 big districts, namely, Tang chang'an tourist area, Lintong Qin Tang culture tourist area, Chinese Chang An city ruins culture tourist area,Qin Chou culture tourist area,Chang An leisure culture tourist area; Primitive cultural tourist area.(5) the international, the domestic, the monographic series tourism products should be developed under the market domination, such as the ancient capital ruins traveling, the Silk Road traveling, the imperial hot spring vacation travelling, the old city traveling on foot, the Baqiao ecologically-conscious culture travelling, The subject travelling of the chou Qin and Han Tang Dynasty, Scientific expedition travelling of the palace and mausoleumconstruction, designing the corresponding tourist track...