Study Of Corporate Media Relations Strategy

In recent years, each kind of business enterprise organization crisis Pin hair, the large multinational company of the history gram, Du Pont, treasure Jie Qiao nest... etc. from Johnson and Central America, go to Fuji Kang, hat to living a park, huge ability the calcium, bright milk etc. have a local and well-known brand product of race business enterprise, all different degree situation various crisis caused by product problem, these start of crisis affairs because of, all have inseparable contact with medium Day by day flourishing modern science and technology with much change of social milieu, continuously pushed forward the integral whole of the globalization and economy of information to turn progress, this also urged the public Wei power realize of upsurge; But the universality of the network medium, make release of information faster and unimpeded The stereoscopic combination of the together traditional medium of the network medium, accelerated a spread of crisis, extended the impact noodles of crisis . In this medium, business enterprise, public etc ' s various benefits mutually fight of the crisis scenario, business enterprise how reply "medium judgment" and support business enterprise image, have become the modern business enterprise has to study of topic. This text mainly makes use of a management to learn, the public relations learn and spread to learn, the market marketing learn, consume behavior psychology, brand marketing to learn etc. principle, aim at the FSK medium crisis public relations present condition, from the media and the business enterprise, public and 3D angle of view resolution: In the crisis spread the Bo Yi of position and benefits mediumly and respectively, and combine an advanced business enterprise crisis the typical model case of the public relations at home and abroad, as to it' s the crisis public relations behavior carry on a thorough analysis and analyze it to become because of, find out the way that the public relations crack by period. The FSK crisis' affairs' its main reason comes from both side: Don't arrive while being an internal public relations, relate to management want for what humanization cause because of its employee; Two is an exterior public relations don't arrive, realize because of its public relations bad, have never paid attention to public relations and medium of the business enterprise medium to spread set up of strategy system, lack understanding to the medium subject and confidence cause owing to the reason of both side, this text was thorough to inquiry into a medium subject, public subject, business enterprise subject the interactive relation of threes in chapter 5 and theoretically rises from the noodles business enterprise subject management of level, this to business enterprise image repair, the image marketing provided theories foundation At chapter 6, the writer passes thorough investigation and special visiting, set up FSK principle and strategy of the image marketing, and pass a valid medium dissemination a cellular phone, set up harmonious business enterprise image. End originally the text is from the business enterprise public relations strategic thought consideration, put forth effort to set up the early-warning mechanism of FSK public relations, and attach with the chart. This text at the public relations strategy of the business enterprise medium the contents of the research up, basic became to spread strategy system, business enterprise image marketing strategy, the early-warning mechanism strategy of the business enterprise public relations by public relations and medium of the business enterprise medium, the stereoscopic public relations strategy of the net medium of the Christian Trinity system Say from a certain meaning, this is for the crisis public relations of business enterprise, since give the consideration of strategy, also gave the true war the instruction. The research of thesis confirmed as a result, business enterprise medium public relations is the business enterprise develop of important of one wreath, it will spread even road for the good hair development of business enterprise.