Business Plan For The Commercial Real Estate Project Of Zhongshan HQ

In March 2017,Prime Minister Li Keqiang proposed in the “Government Work Report” to “research and formulate plans for the development of cities and towns in the Guangdong,Hong Kong and Macau Metropolitan Bay Area”.At this point,the concept of “Guangdong,Hong Kong,and Macao Bay Area” officially appears and will set off in Dawan District,thus the construction will be booming soon.On December 29,2016,the artificial island of Shenzhong Channel West officially started construction.The half-hour life circle in Shenzhen and Zhongshan is just around the corner.Zhongshan City is located in the center of Guangdong,Hong Kong,Macau and Dawan District.The Hong Kong-Zhuhai-Macao Bridge is about to open to traffic,and the soon-to-be-quick connection with Shenzhen will inevitably lead to a climax of development.Shenzhen HQ Real Estate is a newly established company.The parent company is HJT Group.The headquarters of the Group is located in Shenzhen.It is a group company integrating real estate development,commercial operation,mining and property management.HQ Real Estate is actively seeking development opportunities in the Zhongshan region and it has now obtained a site in the Torch Development Zone in Zhongshan City.The objective of this research is to provide a commercial plan for the successful development of HQ Real Estate’s,which is the first project in Zhongshan.This article aims to conduct a research and analysis of the project,which is based on business management with different theories and tools.First of all,the external environment of real estate development was analyzed,especially the policy of environment.It was found that Zhongshan City will continue to have a relatively stable and favorable policy for the real estate industry.The surrounding planning,environment,and humanities play a important role in the real estate market in Zhongshan City.The supporting role.Then a detailed analysis of the real estate market environment in Zhongshan City.The prices of Zhongshan’s real estate have maintained a stable upward trend,compared with the surrounding cities.It will be a competitive position.Based on this,this study analyzes the characteristics of the project with the tool of SWOT to outline the advantages and disadvantages.The project has its regional,planning,price,and product advantages,while it faces challenges.The biggest challenge is that the project is located in the development zone.At present,the popularity of the devoloping zone is still not competitive.But the plan of future in this area will be better since the challenge can be met through better marketing and product design.And the current challenge would be the opportunity in the future.Therefore,the market survey on the target position of both market and product,and then the whole operation of the project and plan will be done.The major market of this plan in Zhongshan is the small-scale and high-end boutique community.Product positioning will be adjusted according to the need and initial product’s reform.This article is about the plan of the project operation.This report also analyzed and measured the financial part.The conclusion is that the net present value of the project is10,431.62 yuan,and the revised internal rate of return is 26.37%.Not only the net present value of the project but also the project’s internal rate of return,this project has good economic benefits.Finally,Policy risk and capital risk would be the the greatest risk in the project as risk of the project and responses were fully evaluated.The project construction risk could be analyzed through researching,analysing of real estate’s policies in Zhongshan,strengthening the control of cost,increasing marketing efforts and ensuring the flow of cash,which all help to be avoided it.The final conclusion of this research is that the HQ Real Estate’s project in Zhongshan is completely feasible,the economic benefits are significant,the risks are controllable,and it is worth investing.Through the study of this report,we have provided sufficient assessment and analysis for the smooth implementation of the project,and we believe that the project can guarantee success.