| Recently, semiconductor sale in China is in the expanding time and within the continuous prosperity developing period. According to the support from national IT developing and the innovation policy, the semiconductor sells market is in vigorously development, AV Corporation is facing the golden time as the mature profession background in poor developed. Meanwhile, market prosperous brings in large quantities of enterprise's entry, the profit is getting lower and lower with the commodity demand's request from the customer is getting higher and higher. Under the furious competition, companies have to come across the survival crisis. As this, need the firms to carefully examine the management mechanism, the management pattern, the operation flow and so on, instills the new power for the enterprise development, and adapts day by day the intense market shift and the competition need.This paper applies Porter's The Value Chain Theory to analyze the AV Company's operating business processes system: First of all, describe the AV Company's value chain model. Meanwhile, further analyzing the AV Company's value chain by qualitative and quantitative concepts。Secondly, having an objective evaluation of the current problems within the value chain management, and analyzing the root cause. Thirdly, taking the optimization study of the AV Company's value chain with the combination of the value chain optimization theory and design methods, carrying out the measurement of business process optimization, the BPR of AV company business process and the use of information to build virtual value chain, etc. Finally, we advance some value added services strategy for the value chain of AV Company.AV company is a sales business about semiconductor products, this paper research the business value chain optimization and value added services analysis, will be a reference and the direction of the semiconductor industry-oriented business processes and competitiveness-oriented. |
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