Credit Crisis

Credit is a belief, a kind of social consensus and values. The market economy is an "economy of credit, " credit is the basis of market economy and the soul. There is an old saying: "Without law and the letter to the base line. " Credit, and stresses honor, heavy commitments, is a traditional virtue of the Chinese nation, but also a modern market economy and an important source of social progress and an indispensable intangible capital. At present the economy as a whole community is faced with the crisis of insufficient resources credit the stern test of debt repayments, the abolition of the debt Chain Debts, producing and selling fake products, fraud and other acts of dishonesty and there are a lot, not only triggered consumer panic, and the normal constraints enterprise transactions. The loss of credibility, has seriously hindered the development of China' s market economy. In the economic and social enterprises as a single entity, if their departure from the various enterprises, standardize their behavior and Sincerity-centered, the pursuit of excellence as a goal of the United States and Germany, in the course of operation gradually formed its own corporate culture. Only in this way, the entire economic and social environment of bad credit will improve, the market economy will be better development. In this paper, the choice is, from an ethical point of view, the core values revealed the connotation of enterprises, and enterprises in China to explore the status of credit loss, of the reasons for the acts of dishonesty enterprises, the establishment of enterprises and trustworthiness to the values of this concept for the enterprise. better survive in the economic and social provides a guideline.