Nowadays, the real estate market in Nanjing Pukou District have developed well , however , there are still some imperfections with it .Research and exploration about the development of the real estate marketing with tools become more and more important to the areas of the real estate market to develop and improve the provision of reference, This is the background paper and the selection conception point.This paper introduces the Pukou District real estate market environment firstly. Then analysis the Pukou District real estate market characteristics with SWOT tools, focuses primarily on project development strategy, brand marketing strategy advertising strategy and marketing strategy.Finally, for the final conclusion of the study done by a summation, and looked forward to the next study. |