Tobacco Business Enterprises Survival And Development Of Strategic Vision In The New Situation

Since 1982 the State Council decided to implement the tobacco industry the management system of " unified leadership, vertical management, Monopoly franchise" . The tobacco industry has to developed gradually from small to large, from centralized to decentralized.In the nearly 18 years , creating profits and taxes for the country has accumulated nearly 900 billion yuan, sustained 13 years in the first place for all sectors in the nation.Industry-wide profits had exceeded 100 billion yuan in 2005.Practice shows that the tobacco industry is a national monopoly system successful, such a system effective in reducing the waste of resources and the loss of state tax revenue, redundant construction and control of the blind development.Not only satisfy the market demand, but also icreased the state accumulation.However, as China's economic system changed gradually, especially after China joins the WTO, the international competitive pressure gradually increased layout loose tobacco industry, the situation is not so strong to be changed.Therefore, in recent years, the tobacco industry implemented a surging enterprise reform. Cigarette industrial enterprises in the merger and reorganization at the same time, in 2003, China's tobacco industry also had to rationalize the relationship between ownership and Industry for the purpose of separation.Separation of Commerce and Industry, in accordance with the market economy to its internal requirements, cigarette commercial enterprises in the circulation system in the entire marketing function will be further strengthened.In this paper, the tobacco industry to China's tobacco monopoly system in the survival and development of enterprises under the existing problems, and based on SWOT analysis method, in the tobacco business on the premise of separation, the tobacco business enterprises and the development of the strategic concept of the business model of choice and design, which give the following major conclusions:First, the separation is only a business opportunity, the Trade and Industry after separation tobacco business enterprises are still facing the tobacco industry competitive threat, retail loyalty terminal crisis, as well as tobacco consumer identity crisis.Secondly, tobacco commercial enterprises out of the crisis to find an effective way to the survival of enterprises in the tobacco supply chain management and integrated marketing channels.Third, the construction of industrial and commercial enterprises tobacco business model concept, and Yancheng against tobacco companies build a modern logistics system with the design of relations.