| Along with reform and open policy unceasingly thorough and global economic integration advancement quickening, enters for the 21st century the enterprises, facing is one fast changing, the fill uncertainty global competition environment, the product and the technology in the high speed renewal and the progress, the industry unceasingly is also speeding up the rhythm realization to promote with alternates.Under the new competition environment, the key which the enterprise succeeds lies in objectively real carries on thoroughly, comprehensive, the thorough analysis to the enterprise internal and external environment, uses own superiority, the excavation enterprise potential holds the opportunity, the circumvention threat promptly, the cultivation enterprise's competitive power; By the brand-new thought establishment or the adjustment appropriate competition strategy, the resources and ability which the centralism utilization enterprise can control, implements the strategy effectively, creates the enterprise the competitive advantage.The artificial diamond by its outstanding machinery, the physical performance, widely applies in mine mining, stone material cutting, the infrastructure construction, the house service, the machine-finishing, the geological drilling, the optical instrument, has become the engineerig material which in the modern manufacturing industry cannot be substituted, along with the technical level enhancement, it in the micro electron, the photoelectron, the communication, astronautics, the astronavigation and so on the high tech domain will also play the major role.This article has analyzed our country artificial diamond profession present situation and the existence question, and through manages the present situation to the prestige front company the investigation, the utilization competitive power theory, proposed the present stage prestige front company competitive power strategy, from side promotion company's and so on foundation management, human resources, technological innovation, brand management, market marketing and enterprise culture competitive advantages, guarantees the prestige front company health sustainably to develop stably. |