Kaiyuan Build Power Plants Marketing Strategy Research

There is no schedule and even no strategic plan, and Limited resources were still wasted massively in a number of Medium-Small enterprises. The marketing policy is made without strategic attitude, marketing investigation, identifying and developing core business, market orientation, understanding own profit mode, knowing where is Niche Marketing, analyzing and catching the marketing opportunities to set up superiority of competition in the violent competitive market, which will all result in selection mistake of production and market, developing and giving up without truly understanding, unclear emphases and disorder. The phenomenon mentioned above is quite normal in Medium-Small enterprises.Associated with the research of marketing theory, it is analyzed with external business environment, internal resources, production, services, marketing, human resources and organizational structure etc. base on the investigation for the present situation of Kai Yuan Power Equipment Repairing and Manufacturing Factory (KYPERMF), carried out market investigation according to the current situation, which determine the target and orientation of market for KYPERMF, and then It is expected to make the marketing strategy based on centralized and differential market, including production strategy, marketing development strategy, marketing strategy of customer relationship, strategy of alliance, strategy of brand and enterprise identity etc., to ensure implementation of marketing strategy by establishing information system of marketing management, training, internal integration, organization restructuring, reducing cost and building up culture etc., which could improve the marketing of KYPERMF, strengthen competition of production, remain the competitive dominance in competition, keep sustainable development, and meanwhile, provide the favorable thoughts on strategy formulation and implementation for power repairing manufacturing industry and other Medium-Small enterprises.