Ca Pesticide Company's Intellectual Property Strategy Construct

Intellectual Property Rights has become the most active element in multiple elements of development a company, and strategy of intellectual property rights is the most important integral part of a company' s development strategy, and is the key for an enterprise to obtain core competitiveness.CA company is the holding pesticide enterprise of L company, which is formed from a part of assets reform of L company. Through rebuilding and standardized management in past several years, it has become regularized, with next few years being a period of rapid development of the company. As the company is rebuilt from a state-owned enterprise, its concept and consciousness of intellectual property rights is relatively faint. Accordingly, it is highly necessary and urgent for the enterprise to work out its strategy of intellectual property rights so as to enhance competitive level of the company.This paper firstly makes a research on current status of intellectual property rights both at home and abroad, analyzes status quo and development direction, putting out specific status of our country and actual situation of the enterprise, and stresses necessity, urgency and possibility of working out and implementing the strategy of intellectual property rights. Especially, for an enterprise like CA company, it is in a comparatively inferior position in terms of resources such as talents, property, materials, market and information, in comparison with domestic and foreign enterprises. Such being the case, constituting correctly and implementing successfully the strategy of intellectual property rights is the most effective route and shortcut for the company to achieve fast development.Then, the paper makes a deeper research on CA company, focusing on analysis status quo and existing problems of the company in aspect of intellectual property rights, thereby to bring forward guiding ideology, steering principle and development goal of building the company' s strategy of intellectual property rights as well as how to create, protect, manage and operate intellectual property rights of the company. Finally, based on overall scheme of intellectual property rights of the company, the paper puts forward main measures and schedule plan for the company to implement strategy of intellectual property rights.