Discussion Of The Core Competitiveness Of Siemens Medical Monitor

Since admitted by the domestic marketing from 1996 , The medical displaies have already developed very fast , drive the output value of relevant industries and will become to a more Large-scale trade in the future. The medical display has occupied very important function in the course of PACS development. We can say, it is exactly a good chance for the e-hospital marketing.Siemens display technology is one of the biggest operators of world medical display industries at present. It is becoming biger with the marketing of PACS trade, but at the same time competition is fiercer and fiercer. In order to make enterprises have competition advantage for a long time, something must be done to protect and develop the core competence of enterprises . Only by promoting the value , uniqueness and expansibility of the core competence constantly, competition advantage can consolidate and keep enterprises existing .Based on abroad and domestic achievements of the enterprise core competence, The research approach that this paper uses reasoning and verifies, have considered medical display in hospital, Simesns Display Technologies such factors as techonlogy situation and business structure ,etc. of the present stage. On the basis of emphasizing Siemens Display Technologies promotes the necessity and urgency of the core competence, utilize enterprise , external factor appraise matrix and AHP law carry on comprehensive evaluation to present the core competence . Have summarized the core competence and deficiency of Siemens Display Technologies what have now. Have proved the method ,the way and content of the core competence of promoting Siemens Display Technologies , and has described the focal point that is promoted .This paper used the analying tools such as SWOT, value chain and Michael·E·Poter five-forces model,etc. and the mothed EFE and IFE and AHP law. It also used the knowledge of stratagement.The innovation of this paper is giving some countermeasure and suggestion to Siemens Display Technologies,in order to keep its core competence on the base of the analyze it's competitor,the analyze its exterior environment and interior resources. The fact of joined in WTO and the abroad enterprise will come to our home market sooner and sooner. This opportunity give Chinese enterprise challenges to all .They go to China , and at the same time we should go abroad. In order to find to find a useful way to help our Chinese enterprise to go abroad, Siemens Display Technologies give reference to other similar enterprise. This is the original intention and purpose.