Research On The Cultivation Of Core Competence Of Jinnuo New Material Company In Qinghai

Qinghai JN new material company is located in Qinghai city of Xining Gan River Industrial Park,the impact of the international financial crisis has environmental policy pucker,with coal as raw materials for production and processing of the JN company in recent years development Limited 。Jinnuo company in recent years,enterprise development is limited,poor sales performance,the main reason is that the business is too single,market power is weak,the superposition of rubber price fluctuations,business risks.Jinnuo company is an urgent need to beset with troubles internally and externally,finding new ways to avoid the existing business shrinking,develop new business,reduce business risk,enhance the competitiveness of enterprises and the status of the industry.At the beginning of 2016,the national policy shouted the slogan of the supply side reform and innovation development,which is the new material enterprises,perhaps again usher in the spring of policy.But from the enterprise itself,relying solely on policy support is not a permanent solution,in such a macro background,enterprises should sort out their own advantages and disadvantages,pre emptive in cultivating core competitiveness,in order to successfully catch policy express,develop rapidly.Qinghai Jinnuo new materials Co.Ltd.based on conditional support support of the national environmental policy and the Qinghai municipal government,in order to break through the current difficulties faced by the company,get new development opportunity,decided to dig and cultivate their core competitiveness,to enhance their own strength,reduce business risk,grasp the pulse of the market,strive for the status of the industry.In this background,starting from the theory of enterprise competitiveness and the core competitiveness of enterprises,with the definition of the core competitiveness of enterprises,and the enterprises to cultivate the core competitiveness of enterprises from technology,management,innovation,marketprediction,and integration of the five capabilities.The concept clearly defined,the article detailed analysis of the current situation and development of Jinnuo company existing core competitiveness and deficiency,causes.And through the use of Potter five force model,from the industry point of view,a more detailed analysis of the current threats faced by enterprises,the need to improve the ability to have what?.Then through the above questions,select the ASOS company which has outstanding R& D capability,integrated resource capability and management mode optimization,and analyzes it with its successful experience.The success of the core competitiveness of enterprises it is Jinnuo company and Jinnuo company can learn from the successful experience of ASOS,and gives the suggestion on how to cultivate the core competitiveness of Enterprises Ltd.jinnuo.To see from a young age,providing some suggestions for the development of new materials and other enterprises,and expecting to attract more scholars to strengthen the research in related fields,provide a theoretical power for the transformation of macro economy.