Study And Cultivation On The Core Competence Of Chaoyang YT Company

With the rapid development of the national economy, daily demands for resources is increasing, recovery and utilization of waste material has become an important topic all over the world. Waste is also a kind of resource, just don’t be concerned. People still keep a traditional thinking for a long time that waste products should be thrown away. This behavior not only does impact on ecological environment, but also those waste is still valuable, recovery and utilization of waste could be another way of making money. Scrap-metal recycling industry is booming as a sunrise industry in our country, but the brutal market competition forces each enterprise think over its own strategic development and build its own competitive advantage, any enterprise can not keep the advantage for ever. If the enterprise wants to be powerful and competitive, the only way is to enhance strong points and avoid weaknesses, do its best to cultivate its own core competence, and then form its own unique core technology and core products, at last the enterprise can keep sustainable development.No matter from theory to enterprise actual operation, the function of core competence has been approved by more and more people, with the perfect combination of the theory and practice can help enterprises have a lasting impetus. The core competence will be the magic weapon for enterprises in the fierce competition to vanquish opponents. How to cultivate the core competence for scrap metal recycling enterprises? This paper takes Chaoyang YT company as the prototype reference, combining with its industry background, characteristics and development trend, the author did research in the company to understand its development history, operating situation and development trend, and did analysis and research about the advantages and disadvantages of Chaoyang YT company on cultivating core competence, using the core competence theory to make the corresponding counter measures for cultivating core competence according to the company’s actual condition.During the process of cultivating core competence, we should pay attention to technology innovation and keep the leading position, also should pay attention to enterprise’s management, organization and coordination of the core competence, besides, we can’t ignore building enterprise culture and reserve talents.I hope that this paper can provide some beneficial enlightenment for Chaoyang YT company on core competence cultivation.