The Competitiveness Of The Domestic Mobile Phone Enterprises In The Industry Pattern

When the domestic mobile phone market is becoming increasingly fierce, original channels, prices and other competitive advantages of domestic brand mobile phone companies weakened increasingly, coupled with their lack of technical accumulation, making the domestic mobile phone market share decreased year after year. Trends of 3G technology will become both opportunities as well as challenges for domestic mobile phone companies. How to get rid of the predicament, and seize the opportunity becomes a problem that Chinese mobile phone enterprises need to solve urgently.Based on the mobile phone industry for the research background, focusing on domestic mobile phone enterprises, integrated using a variety of Theoretical analysis tools, such as Market Concentration Rate of the School of Industrial Organization, Michael Porter's Five Forces Model of the school of industry structure, combining with the actual situation of China's mobile phone industry, I have analyzed the overall situation, market structure, the pattern of industries that the domestic mobile phone manufacturers are facing with. I have analyzed the strength of opponent. I have also researched cell phone manufacturers'disadvantageous position from the perspective of buyer in terms of and seller; barriers of mobile phone industry to entry, such as scale economics, , and threat of substitutes. By factor analysis, I have also used the quantitative analytical methods, such as factor analysis, to research competitiveness of the domestic and international mobile phone companies, such as operating security capabilities, profitability abilities, market control, and assets management and so on; we found that domestic mobile phone companies are much worse than foreigner's. Finally I have analyzed the problems of the domestic mobile phone, in terms of the core technology, cost, quality, design, product updates, brand building and so on.Based on the above analysis of the domestic mobile phone industry, I have given some proposal to make domestic mobile phone companies change the status quo, catch hold of the opportunity, and enhance the competitiveness of enterprises. In a strategic perspective, they need to integrate the industrial chain, to enhance the competitiveness of local enterprises; Chinese mobile phone enterprises need to strength cooperation between the groups to achieve a breakthrough, industrial upgrading, and to promote healthy development of domestic mobile communication by the power of the masses. Strengthen cooperation between domestic enterprises and mainstream mobile design company, to make up for the congenitally deficient (the self-developed core technology, etc.) of Chinese mobile phone companies ,and make the R & D products maintain close international brand tracking advantages. Strengthen the strategic cooperation between operators and domestic mobile phone enterprises, reduce the risk of handset manufacturers, and through the operators'various value-added services to achieve diversification of management projects, open up markets, and seek new growth points of profit. Reinforcing brand building, clearing product position, to enhance brand value and avoid excessive price competition because of homogenization; Digging market, channel, and potential of third to fourth market, completing the accumulation of the enterprise strength, and preparing to rush into a first to second market; Actively exploring foreign markets, tight encirclement, reverse the situation by export; Strengthen internal management of Chinese mobile phone enterprises, to ensure the implementation of the system. In the area of enhancing core competitiveness, they have to increase research and development efforts, introduction of advanced design technology and production technology, doing secondary development on the basis of the availability of the core designed technology and production techniques ; Adjusting the direction of research and development, Chinese mobile phone enterprises should seize the opportunity of 3G industrial upgrading, to master its core technologies as soon as possible, and thoroughly change the passive situation in the global mobile phone industry that we completely controlled by others in the industrial chain.