Sunan Bin Water Tourism Integrated Development Model

With an innate preference for water, human beings have developed an intimate relationship with water ever since they were born. Waterfront areas, therefore, have a natural and lasting appeal to humankinds. Waterfront areas, where some tourism resources congregated, are usually cross-regionally located. This leads to the separate operation of tourism resources exploration, which in turn brings about the disorder in exploration, in competition and in management. The current appraisal system of tourism resources mainly deals with the current situation of tourism resources and less attention is paid to their integration conditions. This costs the scientific foundation of the cooperative exploration and the competitiveness of integrated tourism resources. Therefore, it's necessary to conduct an in-depth research on how to evaluate the integration conditions of waterfront tourism resources.To investigate the integration conditions is prerequisite to the integration and exploration of waterfront tourism resources. The key to the integration and exploration of waterfront tourism is to evaluate waterfront tourism resources scientifically. The analysis and evaluation of the integration conditions in waterfront areas and the research on the exploration mode as well as on the spectrum of tourism products of waterfront tourism are good for suitable use of waterfront tourism resources. It is also of vital significance, theoretical and practical, for promoting the harmonious and sustained development in terms of tourism resources, economy, environment and society, at the same time, it acts as a reference with demonstration value with regard to the exploration of our country's waterfront tourism resources and the promotion of waterfront tourism development.As a typical example of waterside town, the South of Jiangsu Province is rich in tourism resources of qualities and quantities because it boasts many sites of the waterfront landscape. This thesis takes the South of Jiangsu Province as a study case and it is expected that this thesis has referential and demonstrative value for scientifically integrating and exploring the waterfront tourism resources of China and for accelerating the development of waterfront tourismThis thesis comprises five chapters. The first chapter reviews the research background and introduces the goal, significance, content and methods of the research. Chapter 2 reviews the research progress and defines the concepts of waterfront tourism, tourism integration and some other relevant terms. After that, this thesis summarizes the categories of integrated development and its categorical methods and undertakes the research of some basic theories.Chapter 3 builds models correspondingly to analyze every influential factor. Then the index system for the integration conditions of waterfront tourism resources is constructed. "Principal Component Analysis" is used to confirm the index. Theoretical explanation is given in reconsidering the distribution of weighting factors to discuss the general conditions of the South of Jiangsu Province. Then, quantitative evaluation is used in appraising the integration conditions of 34 waterfront tourism attractions in the South of Jiangsu Province on the basis of qualitative research. The conclusion is that there is much room for the integration and exploration of the waterfront tourism resources because the integration conditions are rated mainly at the levels of I , II, III.Chapter 4 establishes the content system of and puts forward the mode and measures for integrating and exploring the waterfront resources of the South of Jiangsu Province. According to the result of integration appraisal, the waterfront tourism of the South of Jiangsu Province takes the spatial pattern of "Two Belts" and "Three Areas". "Two Belts" are the Cannel Tourism Belt and the Yangzi River Tourism Belt of the South of Jiangsu Province; "Three Areas" are the Tai Lake Rim Area, the Riverside Town Area and the Ancient City Area.The last chapter reaches the conclusion after discussing of the paper's content and proposes the direction of future research.