Development Strategy Based On The Core Competitiveness Of Hunan Road & Bridge

With growing diversity in the market, the growing internationalization of business and intense competition in the market nowadays, the advantages and disadvantages between enterprises are converted faster and faster. a single competitive strategy and competitiveness can easily be imitated, followed, or even surpassed by competitors. To form the core competitiveness that is different from competitors is the source of a company acquiring and maintaining long-term competitive advantage and is the key to survival and development in the fierce market competition. The company's strategy is a guiding development plan focused on the long term and to the internal and external situation, which key is to foster, develop and enhance company's core competitiveness. This paper take xiangjian road & bridge as a research object, trying to make relevant recommendations of constituting company's strategy based on the analysis of the core competitiveness of enterprise to improve the company's market competitiveness.The article first simply cards enterprise core competitiveness theory and the theory of enterprise development strategies. Then we analyze xiangjian road & bridge firms' operating status quo in-depth, including profiles of the firms, the operation environment and internal operations. Base on the analysis of xiangjian road & bridge firm's operation environment, We establish xiangjian road & bridge firms core competitiveness index system from three levels of market, technology and management under the principles of the combination of qualitative and quantitative, scientific, feasibility and systemic in reference to relevant literatures and road & bridge construction industry status and characteristics. Then we introduce AHP fuzzy comprehensive evaluation model to analyze the core competitiveness of xiangjian road & bridge firm. We found that market condition of xiangjian road & bridge firm is comparatively better, the performance of technology is of general level, and the situation of management level is poor. The trend of xiangjian road & bridge firm's whole core competitiveness is comparatively good, but needs further strengthened. Finally, we put forward development strategy implementation program of xiangjian road & bridge firm through the means of cultivating and building core competitiveness.