Integrated Marketing Theory Of Crystal Beads, Tibetan Medicine Group

In recent years,There has a new changes in pharmaceutical industry market environment,the market has been a seller's market to a buyer's market,the traditional product-centric marketing strategy and the method does not suit the economic development needs of modern market,integrated marketing,which take the consumer demand as the Central has become increasingly enterprises to seek the development more and more,adapt to market changes.Integrated Marketing Communication Theory(IMC),resulting in the 1990s,is the traditional marketing think transformation,Pharmaceutical Marketing is a market pharmaceutical enterprises operationg activities, designed to meet consumer needs of real or potential by integrated marketing campaign.But in our pharmaceutical sector,integrated marketing theory basically not been applied,the concept of speculation and on the advertising and price competition,marketing has become sale,advertising instead of spreadJingZhuTibetan Medicine Group is a production of the nation and the famous Tibetan large pharmaceutical enterprises,many of its OTC products,but the OTC marketing is only a simple sales,the paper want to make a plan its OTC products from the cost to be adopted integration,technology integration,service integration, integrated marketing,channel integration,network integration,media integration and other areas JingZhuTibetan groups develop integrated marketing plan to improve the group's core competitiveness, thereby establishing new brands image.It also integrated marketing in the pharmaceutical industry access to the application of practical experience.The article hopes integrated marketing theory in JingZhuStudy on the Application of Tibetan Medicine Group, can has the help to our country pharmaceutical enterprises on the integrated marketing application.In this paper,empirical and theoretical research to combine analysis,investigation and research combined with expert advice,in accordance with the "business survey,empirical analysis,theoretical research,and expert advice,ideas and integration" of ideas,from the investigation and research of JingZhuTibetan Medicine Group Marketing start with the status quo,using SWOT analysis and Boston matrix analysis, summarized conclude its internal and external environment,through integration and innovation,and building a market for the competitiveness of integrated marketing mix strategy.