The Jiangnan Investment Holding Company Development Strategy Research

The article is on the basis of "three lines enterprises", researches how "three lines enterprises" live and develop. Because country's mandatory plans reduces, the military production and research task of "three lines enterprises" gradually come down as a whole, but the more important reason is in the long develop process of "three lines enterprises", it come into being a set of productive operational mechanism with plan economy, it is different from market economy essentially, so in the course of market economy's developing, "three lines enterprises" do not adapt it as a whole. Facing market "three lines enterprises" are difficult specially, how to overcome the difficulty is in need of especial strategy.The article deeply researches a "three lines enterprise"-Jiangnan Invest Holding Company that had reformed and integrate planned in a short time, come to the reason why the company is in difficulty in market economy, then put forword the relevant strategy object and strategy measure, it provide the useful reference to the developing of "three lines enterprises".The article uses the way that theory integrate practice and definite analysis integrate count analysis, by analyzing the internal and outer surroundings, then come to a conclusion about why the company is in difficulty: one is the system change unsuccessful, it is plan economy system affect the company greatly yet; two is the company's position is mistake, it is limited by 061 base and does not face the whole market. Because of the two factors the company is in difficulty.By the analyses, the article will use "Blue Ocean Strategy" and differing way to help the company get off the difficulty and come to the long developing object, the concrete measure is: by rising the nucleus compete power and react power to outer surrounding, with the continue system creating and total movable managing, then to set up the company's unique sign, in the course of developing, dealing with the social duty actively. The article thinks the modern enterprise system is the basis of company's strategy manage, and the company should develop its business on the basis.The article's special opinions are: one is that strategy measure has two parts that contain changing system and developing business; two is the combining of marketing and socializing.