Small And Medium-Sized Real Estate Enterprises Study On Blue Ocean Strategy

Since2009,the country began to publish various control policies to continue tostandardize the development of real estate industry, the real estate market reshufflesituation is unavoidable, as the background such as Vanke, China and other large realestate companies, relying on its own advantages of scale and improve the managementsystem, and a risk prevention system, not only to achieve a growth trend, also took theopportunity to some small and medium enterprises benign assets integration and merger.But the small and medium-sized real estate enterprises want to survive in the fiercecompetition, needs unceasingly to change, seek a breakthrough, to find suitable for theirsurvival in a piece of blue sea. This study hopes for many small and medium-sized realestate enterprises to provide a reference for the development.In this paper, combined with the current situation of real estate market, policy, fromthe small and medium-sized real estate enterprises in their own characteristics, to " BlueOcean Strategy " theory as the basis of the existing real estate, different areas ofresidential real estate, tourism and real estate, leisure, commercial real estate, real estateand real estate and other fields were analyzed, combined with the dragon in the new,Xinhua estate operation science and education estate project practice, and the combinationof Liaocheng Jiaotong University Science Park, Hebei University of Technology scienceand Technology Park project development and operation of real estate on how to do goodscience and education to put forward own views and opinions, that science and educationestate service object basically is government and scientific research units and enterprises,real estate development enterprises in the whole education estate chain plays performerwith role of coordinator, does not require real estate development enterprises has a strongfinancial reserves, at the same time, in the development of capital operation will enjoymany preferential policies to the government, in the capital operation process can also usethe scientific research units, brand effect, the government provides preferential policiesand favorable conditions, greatly reduces the science estate risk, and can realize thegovernment, scientific research units, enterprises and Industry Park, and the development of the enterprise and win-win, It is suitable for small and medium enterprises in the realestate development, that science and education will become small and medium-sized realestate enterprises real estate development ocean conclusion.