Third Party Logistics Cold Chain Business Development Strategy Research

Along with the quick economic development in China,the standard of living keeps improving.There have been dramatic changes in the dietary concepts. They change from single and simple to varied and fast.Facing the increasing demand for food,the demand of food related cold chain increases rapidly.This offers a great opportunity for the development of cold chain based transportation and delivery.The current paper analyzed the current status of cold chain based transportation and delivery in china.More over,it offers detailed discussion on the current status and future development of the major industries of cold chain related products.Further more,the current paper evaluated the opportunities and challenges for companies to enter the cold chain based transportation and delivery industry,supported by the data.The author also made suggestions on the advantages and entry strategies for different cold chain related industries.Lastly,analysis and recommendation were provided on strategies on the organization and resource integration.