Analysis Of Siemens Medical Solutions Marketing Strategy

With the sustained rapid economic development and speeding up the hospital information process, the market of electronic medical equipment keeps strong growth in China. Medical system innovation had been launched from 2007. In order to raising the people's healthcare, Chinese government continued to increase financial input on the public basic healthcare and stressed to establish related system. Due to the population of 800 millions peasantries, there is huge space for electronic medical equipment market.With a long history of 150 years of Siemens, its Healthcare System is one of the largest suppliers for medical devices and solutions in the world. Since 1990s, Siemens started to invest and set up medical manufacturing and service centre in China. Today it has become the market leaders and won the No.2 position in market share. Besides of the advantages in technology, brand, quality, and so on, it has a very good marketing strategy system which helps the total of sales to be the leader in the market.At the same time, Siemens Healthcare System faces strong competitive advantage which comes from General Electric Medical. In addition, a lot of international medical corporations have paid more attention on Chinese market. After one to two decades development, domestic enterprises have grown up and had their own innovative products. At present, Chinese government has increased input on infrastructure of urban community and country healthcare system. The opportunity has appeared. It is very important for Siemens Healthcare system that how to use the opportunity successful. In order to win the new market share, developing new products with low-priced and good quality is necessary.This article is based on Siemens existing marketing strategy. According to research the situation of domestic medical equipment industry, evaluate the competition and strategy. For some of the existing problems, advise to adopting new marketing strategy based on current situation.