Cosmetics Industry, E-commerce Mode Of Operation Is Discussed

As modern science advancing, computer and internet has become indispensable tool in helping people find information they want, which also accelerates the speed of communication. To set up a good E-commerce platform becomes very critical for a company to promote its image and marketing. This essay is to study the business model of cosmetic company in operating B2C e-commerce, identify the key success factors. The research method is to analyze the website content and backstage operation of two real case in B2C e-commerce of cosmetics industry. The value and of the e-commerce model will be summarized, which could be good reference for traditional industry in their E-commerce attempt.Based on real case of leading companies in building up E-commerce capability, the key success factors this report identified could be good reference specifically for those cosmetics companies.