Pu Prestige Of Commercial Real Estate Development Strategy Research

Shanghai Posway Investment Co.,Ltd. is a commercial real estate investment, focusing on development, management and service-oriented enterprises. The development of Shanghai Orient Auto Parts City, Shanghai Cao An international commercial centered and other commercial real estate projects. Takes account of the current macroeconomic situation, in an increasingly competitive real estate market in Shanghai. This is to establish a kind of development strategies to capture the market and maintain our edge; the enterprise is thought to be the primary problem.In this paper, to take research and case studies as the method of combining internal and external environment through comprehensive analysis, to formulate a set of appropriate corporate identity, easy to operate commercial real estate development strategy. First, the theoretical basis of this paper is a simple sort out. Secondly, the use of PEST analysis,Michael Porter's Five Forces Model and the competitive industrial strength on the basic analysis and evaluation. Posway found great potential in the industry, optimism, financing channels, reduce construction costs related to the macro-environment. In rare cases it also faces an imbalance between supply and demand of land, commercial real estate projects in the development of the difficulty of higher risk. Through a comprehensive analysis of the external environment that posway commercial real estate business in a more attractive market, although it has some adjustments but its a good prospect. Third, the operation of posway have some advantages and disadvantages, such as internal environment for the conduct of the analysis that Posway have time to enter the commercial real estate earlier, such as there is a rich enterprise resource and at the same time there are also the core talent shortage, also improve the implementation of need, such as inferior.In the paper, the analysis of the external environment on the basis of the posway commercial real estate, stands on the development strategy for the choice of analysis, establish a core competitiveness of the main strategies, different strategies, supplemented by a strategic combination. In the development of the implementation of the strategy, put forward in strengthening human resources, information, risk and brand management, and strengthen the implementation of and to stimulate innovation capability, establish the value of customer-oriented philosophy, and other aspects of doing a good job, to establish an enterprise development strategy in line operator Mechanisms and operating environment to ensure the effective implementation of development strategies.