Research On The Core Competitiveness Of Small And Medium-sized Real Estate KQ Companies

Countries,enterprises and even individuals need to be competitive in order to have the motivation for development.For the company,the core competitiveness is the driving force for its long-term advantages and sustainable development.With the development of the times,management,especially strategic management,also regards the study of the company’s core competitiveness as a new branch in the field of strategic management research.In order to maintain the company’s long-term competitive advantage and sustainable development,the company’s core competitiveness has also attracted more attention from companies as important carriers in society.Especially in the current international complex and changeable political and economic environment,under the background of the superposition of multiple factors in the domestic economic development,real estate companies are facing an unprecedented complex situation and severe situation,and real estate companies,especially small and medium-sized real estate companies,must pay attention to the construction of their core competitiveness.As a pillar industry of China’s national economy,the real estate industry has been an important growth point for China’s sustained economic prosperity for a long time.The real estate industry has also passed a golden period with the trend of economic development and the dividends of the policy and era of the housing reform in 1998,which makes the real estate industry as an integral part of it have vigorous vitality.Today,the drastic changes in the external market environment and the adjustment of government policies have made China’s real estate companies face new challenges and more severe situations.Therefore,for real estate companies,especially small and medium-sized real estate companies,if they want to gain a firm foothold in the complex and changeable competition of the market and the market downturn,and have their own unique competitive advantages,fully discover and tap their own competitive advantages and build the core competitiveness of real estate companies in this way has become a major issue that real estate companies must examine.This paper attempts to study the core competitiveness of small and medium-sized real estate companies,and discusses their theoretical and practical guiding significance.Referring to the core competitiveness theory and related core competitiveness research and discussion,combined with the relevant literature and familiar understanding of KQ company,the characteristics and composition of the core competitiveness of real estate companies are discussed.By sorting out the different types of core competitiveness,the basic and developmental core competitiveness are classified and expressed.According to the investigation and understanding of KQ Company,Porter Five Forces Model analyzes KQ’s competitive advantage and proposes corresponding avoidance measures for disadvantages.PEST is used to analyze the macro environment,combined with KQ’s internal environment analysis,to describe the competitive environment facing KQ company.The value chain analyzes the competitiveness of real estate companies,and combines the internal and external environment,taking KQ as an example to propose the development countermeasures of small and medium-sized real estate companies.Combined with SWOT analysis and internal and external factor evaluation matrix analysis,KQ’s core competitiveness is analyzed,namely product competitiveness,service strength,brand power and business model innovation ability,and corresponding improvement measures and related requirements are proposed.According to the problems existing in small and medium-sized real estate companies,the implementation guarantee of the core competitiveness of small and medium-sized real estate companies is analyzed and proposed.In addition,real estate companies attach importance to core competitiveness is also an inevitable requirement of the times and market development,the process of development of the real estate industry and the current market conditions,fully reflects that no commodity is only up and not down,but also broke the myth of long-term rise in house prices.Although this situation is inseparable from the various macro-control policies introduced by the state,it is also one of the difficult problems that the country’s long-term development must face and solve.For real estate,because the industrial chain is long,involving more industries and employed populations,housing problems also involve the immediate needs of everyone.Therefore,for the real estate industry,the state will consider the industry,the market and land and fiscal and financial policies in each period.Standing at this point in time,although the real estate market has been partially or regionally transformed into a buyer’s market,the national and local governments are also fully researching and supporting the sustained and healthy development of the real estate industry with one city,one policy.For real estate companies,although incremental market opportunities are becoming less and less,there are still opportunities in the stock market and local regional markets.How to make the company stand firm in the constantly changing market,we must enhance the company’s core competitiveness and create the best possible conditions for the company’s competitive advantage.