| With the rapid development of real estate industry in our country, the related other industries and all kinds of service industry has been rapid development, real estate appraisal as the main business of consulting service enterprise has gained greater survival and development space. Real estate appraisal industry as attached to a similar mediation in the real estate industry advisory services, the nature of the industry has a very high technical service ability and the specific business area. Especially in the current China’s continuous development of market economy, the real estate industry has become the pillar industry of national economy, so the development of the real estate appraisal enterprise also has been rising steadily. In recent years, real estate appraisal enterprise has obtained the rapid development of Xinjiang region, Chiyuan Tianhe real estate appraisal company has experienced more than ten years of development, has become a famous real estate appraisal in Chiyuan Tianhe enterprises, but also exist in the development of one kind or another problem, such as management, technical problems and lack of competitiveness, in order to facilitate the company’s executives, accurately grasp the company’s existing core competence to analyze, evaluate and put forward the targeted countermeasures is particularly important, this is also the purpose of this study and meaning.This paper took Chiyuan Tianhe real estate appraisal company as the research object, used the real estate appraisal and related enterprise core competitiveness theory and method to analyze and appraise its core competitiveness, put forward reasonable countermeasures of ascension, the main research content is as follows: first of all, this paper expounds the research background and significance of this paper, summarized the domestic and foreign research status about enterprise core competitiveness, put forward in this paper, the research contents and methods, expected innovation points; Secondly, the concept of real estate appraisal, procedures, methods, and the concept of enterprise core competitiveness and related theory(porter’s competitive advantage theory, IMD’s theory of core competence, the enterprise competition strategy theory) are expounded; Then, the paper introduces the chi far TRW real estate assessment of the company’s basic situation in Chiyuan Tianhe, from the management ability, human resources management, branding and promotion ability, technology ability from four aspects of Chiyuan Tianhe real estate appraisal company’s core competitiveness is analyzed, and its refinement for 17 can reflect the company’s core competitiveness indicators; Again, build Chiyuan Tianhe real estate appraisal company core competitiveness evaluation index system, using the fuzzy comprehensive evaluation method based on analytic hierarchy process(ahp) to the company’s core competitiveness to make fuzzy comprehensive evaluation, through the expert scoring method for evaluation of the data source, through the construction of judgment matrix, weight calculation and level fuzzy evaluation, the secondary fuzzy evaluation, attribute recognition steps such as evaluation, get the company’s core competitiveness level in general; Finally, in the above company core competitiveness present situation based on the results of analysis and evaluation, proposed the Chiyuan Tianhe countermeasures to improve the core competitiveness of real estate appraisal company, think the company should implement diversified quality and large-scale development strategy, pay attention to introduce and cultivate high-level real estate appraiser, efforts to create real estate appraisal enterprise independent brands, improve technical level and service quality assessment company. Through the study of this article, I hope it can provide case and methods for reference for Chiyuan Tianhe real estate Appraisal Company and Xinjiang region real estate appraisal business valuation and to improve its core competitiveness. |
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