The Analysis And Tactics Of Development In Hunan Telecom Company Broadband Business

This paper analyzes the process of the development of China and Hunan Telecom Broadband, and finds out the main factors which affect the development of business. By determining the trend of business development, this paper tries to find the tactics to expand the business in Hunan Telecommunication Broadband. It provides significant suggestions and thoughts to the tactics of business in Broadband in next stage.There are some disciplines of the development of the Broadband business. This thesis analyzes the process of the development and current situation of the Broadband business through the aspects of the policy, technology, business and administration. It has a conclusion of the reasons of Broadband business development and the problems of the development. This thesis also shows the key factors affecting the Broadband business development, and based on these factors, it judges the changing trend of development of Broadband business in China.This thesis analyzes Broadband business of Hunan Telecom in the aspects of web capability, user scale and construction, business capability, products and marketing channels. It points out the disadvantages of Broadband business of Hunan Telecom in the following problems: fierce competition, deficiency of service ability, the similar products, unbalance developments in different areas and so on.Though there are lots of rivals, as the leader of Broadband business, Hunan Telecom keeps its obvious advantages in the competition of Broadband business. Through the analysis of the advantages of the web capability, user scale, business capability, service capability and brand of Hunan Telecom, and combined with the determination of the trend of Broadband business development, the thesis proposes the overall development tactics.To explain the selection of development tactics of Broadband business more clearly, the thesis also gives the detailed principle and method of products reconstruction. Using the Broadband products for public users as an example, it explains the design and implementation of products reconstruction and predicts the effects. It reflects the thoughts and methods which are proper for the developing trend of Broadband business. At the same time, it also reflects the problems and solutions in the development of the Broadband business in Hunan Telecom. It has a very important effect for the Broadband business development.