Real Estate Salesperson Pay Satisfaction

After the quick development of more than three decades, there are more and more people working as the real estate salespersons. Meanwhile, the real estate industry is facing great challenges because of the government policy and the macro economy trends. As the critical part of the whole value chain, the salespersons communicate with the customers directly and will influence the sales greatly. As a result, they can increase the competitiveness. With this as a prerequisite, the research of the salespersons' salary satisfaction can help us to keep efficiency and to improve the social image and finally to improve the profitability. It is also hoped that this study will be of use as a source of reference to the other industries' salesperson management.On the basis of application of compensation theory, the paper studies compensation satisfactory of the salesperson of one real estate company in Shanghai with the characteristics of the industry and staffs being taken into consideration. A total of 83 usable responses were received out of a sample of 91, representing a 94.5% response rate. Statistical software was used for analysis.The analytical results are as following:(1)The factors that influence the employee satisfaction include compensation level, compensation composition, and so on;(2)The different backgrounds of the salespersons will result in different recognition of the salary;(3)The salespersons care more about the incentive, the fairness and the legality. The aforesaid three factors have great correlation with the satisfaction;(4)There is need and choice preference from the employees for the non-economy compensation but there are less related policies in the company.With the application of compensation incentive and compensation satisfactory theory and the survey result, the paper tries to give suggestions about the "Pyramid compensation structure" and other ideas to improve the satisfaction.