A Telecom Agent Channel Construction Problems And Countermeasures

The environment of telecom industry is changing fast. The development of mobile communication makes landline operator, which lose their customers continuously and the telecom consumption keeps lower with it's fix-line services, in trouble for the flexibilities of mobile is much more convenience for the consumer. How can china telecom survive in the fierce competition environment and change to match the trend of telecommunication? How can we do our performance to attract more consumers located in wide range? How can we plan, construct, optimize, rearrange our network to catch up with the demand of customers? Which kind of distribution channel we should choose? Who could be the qualified co-operators? All these questions should be considered thoroughly by the management.To analyze these questions, this paper reviewed the channel development of china telecom. Based channel design theory, it analyzed the influencing factors of distribution channel structure. In the main part, it introduced the problems in chapter one and two, and provide advices on how to settle the problems in chapter 3, then the fourth chapter, it mainly described the proposal on development of distribution network. And in the fifth part, the daily management problems and effect of channel reforms are described by cases study. Depending on the review and study of channel development of china telecom channel reform, We hope to help the further development of channel reengineering and construct much better consumer relationships and value chain of china telecom.