Strategic Adjustment, To The Ch Network Technology Company In The Stb Market

In the post- translation times of STB,with the ever-increasing of consumer demand and the changing of Consumption Idea, the upgrading of STB industry chain becomes an inevitable trend. Accordingly, the upgrading of the STB also becomes inevitable. In this situation, how will Changhong company face the unprecedented opportunities and challenges; and what strategy should be used to keep ahead? All of those are the key problems to be solved by the thesis.In order to cultivate the core competitiveness of enterprises ,create and maintain the competitive advantage in the industry, and plan the future direction for the after service of Changhong Network Technologies company(CH Network), the thesis analyzes internal and external business environment of CH Network with theories and methodologies of strategic management .Based on the existing strategy, it holds a full range of assessment and adjustment to the company. During that it also pays attention to utilize strengths and opportunities, and overcoming the weaknesses and threats.The main way used in the thesis is practice-based research, and also pay special attention to theoretical study. Through the study on strategy adjustment of CH Network, it shows the current internal problems in the development of CH Network, as well as means to solve them. It was hoped that the thesis can be helpful for the CH Network.