Research On The Strategy Of The Development Of Weifang Economic Hotels

With the influence of the development of multiple positive factors in holiday economy and macro-economy,China's tourism market grows mature,market consumption levels continue to expand,and gradually develops to the popularity and the popularization direction.Under this background,a new hotel in this form that are called the economy hotels appear.From 2000 to 2006,China's economy hotels doubled the annual growth,some types of hotel brand expansion rate reached 200 percent of a 300 per cent each year.As an innovative product concept and operation of the hotel successful business development services model,the economy hotels in the next 10 years will still have a good investment prospects,and the hotel industry will account for a considerable share of the market.The imbalances of China's regional economic development lead to the imbalance of the development of the economic hotels.China's economy hotels were early developed in the first and second line cities and a small number of urban development in these cities had great competition.Many well-known hotel groups have been focused on the development of the second and third line cities.Since these cities have tourism resources, geographical advantages,traffic conditions and other favorable conditions,the competition in the economy hotels in these cities is potential.Under such circumstances,it is necessary to strengthen the study of economic hotels development strategy of the second and third line cities.This paper researches deeply on this topic by means of survey method,literature analysis,provide a theoretical basis and specific development strategy for the second and third cities.Through the research and study on the domestic and international economic situation and the development of the hotel theories and strategies for economic hotels,this paper demonstrates the meaning and basic characters of economic hotels.Combined with the ongoing economic hotels and layout of the market,obeying the economic development trends from the front line city to the second and third line cities in the hotel,the paper carried out a deep study about the second,third-city economic development facing the hotel development opportunities and the presence of the outstanding issues.The speech summed up a further second, third-city hotels economic development strategy.In recent years Weifang City,as a second,third-city,has developed the economic hotels by rapid speed.Finally, combined with the regional characteristics,set the development of economic hotels as an example,this paper demonstrates a more detailed and specific strategy to the development of the second,third-city economic hotels.