Research On Profitability Of Great Wall Motor Company Based On Value Chai

With the further acceleration of economic globalization,the flow rate of capital among countries has also accelerated.From this perspective,China’s economy is developing rapidly,and domestic enterprises,large and small,seize the opportunity of reform and opening up and continue to grow,which has also attracted the interest of a large number of investors at home and abroad.For investors,the authenticity of enterprise financial information affects the exact return of investment.From the perspective of China’s industrial structure,automobile manufacturing industry is undoubtedly an important part of China’s industrial economic development,which has an impact on the rate and level of China’s economic development to a great extent.For Great Wall Motors,one of the leading enterprises in the automobile manufacturing industry,its excellent production and operation and steady expansion and development strategy have attracted the attention of many investors.Because its real financial information will affect the dividends of shareholders and the income of investors,its financial situation has also become the focus of public concern.This paper mainly adopts case analysis,selects Great Wall Motor Company,which has a large scale of Chinese independent brands in the automotive industry,as the research case of the profitability analysis of automotive enterprises in this paper,and based on the analysis of value chain and profitability theory,first makes an in-depth analysis of the current financial information of Great Wall Motor Company by using financial ratio index and Du Pont analysis system,and then analyzes its current profitability.Secondly,from the financial perspective,this paper vertically compares the profitability of Great Wall Motor Company and representative enterprises in the same industry,analyzes the deficiencies of the profitability of Great Wall Motor Company,and studies and analyzes it.Then,from a non-financial perspective,based on the value chain theory mentioned above,the article deeply analyzes the production,operation and sales activities of enterprises in the internal value chain of Great Wall Motor Company: from R & D to production,then to sales activities and all human resources activities involved in this process,so as to more clearly understand the current profit status of the company and find the problems existing in all links of Great Wall Motor Company,Finally,it puts forward some improvement suggestions to enhance competitive advantage and profitability.