Research On Development Of World Cultural Heritage---the Great Wall In Jiumenkou

The Great Wall at Jiumenkou, has great momentum one gate and it was named first world cultural heritage in northeast of China by world UNESCO in2002. It is the best tourist resort including the human landscape and natural landscape. It is also so enjoy the "Water Great Wall" reputation.With the upgrading and transformation of China’s industry, the tourism industry as a green industry is getting more and more national support, even found its unique position in the process of globalization. Under such a background, how to develop the nine gate the Great Wall this precious tourism resources, which releases more energy to drive the development of the surrounding towns, and the nine gate the Great Wall scenic area to create a world-class cultural tourism scenic area is the key of this study.At present, the domestic research on system nine gate the Great Wall scenic area is few, the research development of scenic area deeply more rare. In nine on water at the Great Wall in the development process, the main problems are. marketing means is too single, scenic image inadequate promotion, development and construction of scenic spots, tourism resources behind the related problems such as unscientific positioning. This paper based on the related theories of tourism resource development, will make a study of comprehensive and systematic in nine on water at the Great Wall and its surrounding tourist resources, find out the existing in the market, the current mining scenic resources utilization and ecological development in three aspects such as vulnerability, scenic resources are not fully developed led to its market mining is not comprehensive the inherent regularity, explore the three scenic spots, so as to achieve balanced development, diversification of tourism products, improve transport facilities, perfect management system and management level objective.This article will also be on the nine door on the water of the Great Wall tourism resources development and on-the-spot investigation, improve resource utilization rate and driven from the area surrounding the infrastructure to promote its development of scenic area perfect angle. This chapter will focus on the analysis of the nine gate the Great Wall on water culture, historical and cultural heritage and tourism development of local, dig out the nine gate the Great Wall on water potential of development, put forward some new suggestions on the development of resources, so as to provide references and suggestions for the nine the Great Wall on water at the new scenic area planning and development.In addition, cultural heritage is the monopoly of resources, unique for the nine gate the Great Wall, cannot be copied, this is according to the principle of the attention should be paid to the development of tourism resources and the people. The inherent law of the principle is must adapt to the development of tourism resources in the scenic spot in the process, follow the concept of sustainable development, set up again in the exploitation of resources while protecting resources consciousness. Through the understanding of tourism resources is the characteristics of green resources reasonable use, can get to cultural heritage of the unique cultural resources, protection of cultural diversity, and eventually realize the harmonious development of the nine door water the Great Wall scenic spots.